Event Highlights

Annual Staff Retreat

January 10^th, 2020 @ Kampot

“Efficacy” was the keyword for the Annual First Finance Staff Retreat this year. In her remarks, First Finance’s CEO Chun Sothany concentrated on this word for all staff to absorb its meaning. “Efficacy is the ability to produce the desired/intended result,” she emphasized.  To get that, she requested all staff at all times to ask themselves the question, “are there any alternative ways so that I can do better than this?” before performing their work. In building this habit, they will achieve more for both their personal and company goals. During the event, best branches of the year and staff who have worked with First Finance for at least five years were recognized and received awards.

Lucky Draw Prize Winner

January 8^th, 2020 @ Phnom Penh

First Finance continued to offer the Referral Program to its clients through which the client could have a chance to win a major prize when they refer our service to someone else. Yeu Channy, a garment worker, was the big prize winner of the Referral Program-Season 3, winning a Honda Dream Series 2020 motorbike from the referral program lucky draw. Yeu Channy said she found it hard to believe that she had won the big prize from the program when First Finance staff first informed her, but she was very happy when the motorbike was handed to her.

Sales Activation

October & November, 2019

Sales Activation is an activity of our direct marketing campaign to promote our products and services, and increase brand awareness. University students were engaged in this program through which they could gain their first practical work experience. Our marketing team cooperating with branch staff conducted two sales activations in Kampong Cham and Kampot in October and November 2019, respectively. The students received training on how to spread key messages and distribute promotional materials before they started to work on the sales activation activity.

Partner Exposure Visit

May 9^th, 2019 @ Phnom Penh

First Finance welcomed an exposure visit of senior management members from Musoni Microfinance Limited based in Kenya. The purpose of the visit was to learn about the micro-mortgage lending procedure for low and middle-income Cambodian families. One full-day meeting was held with First Finance’s management team to gain deep understanding of the credit assessment procedure of clients who have no clear financial report. Also, the group learned about procedures in product design (home loan, land loan, home construction/improvement loan), consultation to clients on risks in buying/selling properties, and the process of loan application using tablets.

Property Rights Training

In the previous year, First Finance’s specialized staff received training in property rights from a trainer from the Ministry of Land Management, Urban Planning and Construction. This year our team delivered the course to relevant staff from all branches so that they can provide advice to clients about reducing risks in buying/selling properties. Specifically, the course was conducted to increase the knowledge of participants on property rights, how to check the type of property titles, and the procedure of transferring property ownership. Relevant staff who joined the training were Branch Managers, Credit Consultants, Client Relationship Officers, Property Valuation Officers, Underwriting Officers, Sales staff, Credit Admin Officers, and Customer Service Officers.